In the first stage of ideation, creators often brainstorm and bounce ideas off of one another. Collaborating with other creatives is a great resource when kick-starting your product journey. To start this process, consider different problems people have and ways to solve them, whether that be via a digital or physical product. 

Example: Say your research finds that people have problems with tracking their fitness goals, exercise and food. 

Solution A: Create a booklet that allows users to log all their information in a physical form. 

Solution B: Create a digital application that is accessible, all-encompassing, and easy-to-use. 

With different solutions available and the problem defined, you now work towards a decision on which solution you think works best. 

For Solution A, creating a booklet that allows users to physically write and log all of their health information may be useful to some, but could also be the reason some struggle to track their data. However, Solution B would be a product that is both easy, accessible, and mobile. 

The development stage begins once you have decided on the product you want to proceed with. During development you continue to ideate, conducting user research and market analysis on other products on the market. Once you’ve compiled all of your information your designers can begin low-high fidelity mockups/wireframes to bring the vision to life. 

During this stage it is a good practice to create different visual versions of your products to conduct A/B testing. Once finalized you can push to development where your product will be built into a working application to be tested, de-bugged, and launched.