Dictionary.com defines marketing as, “the activity or business of promoting and selling products or services, including market research and advertising”. Marketing as a tool and skill can be beneficial to your brand, product, and design strategy.

Most organizations keep their product and marketing teams separate, making product design and development at the forefront and marketing as a later task. However, some of the most

successful organizations have discovered the benefits of having these two teams work closely together in order to gain insight and collect valuable market research at the start line.

When ideating a new product, utilizing your marketing team or marketing skills can help you gain knowledge on business competitors, as well as the pain points users have with similar products on the market. Like marketers, user researchers typically share similar tasks and skill sets in order to gain insight on users and potential customers. Marketing dives into other

subsets such as search engine optimization, key performance indicators, click through rates, and extensive research into market trends and user data/research.

When utilizing market research results in product design, organizations can gain insight into what users want and need out of their particular product, as well as pain points and pitfalls other similar products have. Conducting market research as a collaborative effort during the kick-off of your product design can lead to better business and product outcomes, as well as aid in your preliminary and post MVP marketing strategy.

When utilizing marketing strategies in product design and development it is important to note different tools to have in your wheelhouse that will streamline this process.

Google Analytics and Google Trends are a great tool that allows marketers to gauge the potential of your product in the market, discover market trends and patterns, as well as obtain demographics of users that use similar products. These insights can help you better outline the use and features of your product, as well as streamline your design/development process.

Semrush is another amazing tool that helps market and user researchers to learn about best improve online visibility for your products. Utilizing this tool in your preliminary research and post-MVP marketing strategy can help you boost your product's reach beyond potential users to a whole new market.

Another great tool that can aid your research is Hootsuite. Hootsuite allows you to conduct social listening which can be beneficial in understanding how potential users feel about similar products. This will allow you to gain preliminary understanding of user pain points prior to MVP and can even be helpful when making updates or changes to your product post MVP.

At Hyperspace we utilize market research as a foundation for building our products. Our most recent product launch is Space Dial, a tool created to help you and your team track, manage, and optimize your time. While building Space Dial, we spoke with teams from PWC, KPMG, Cisco and Wyrick Robbins to gain valuable user feedback and insight.

We utilized this insight and our existing knowledge of products on the market to better grasp how we could release something original, useful, and revolutionary!

Through Space Dial your team can optimize its productivity and streamline collaboration. Available on both Web and Mobile, Space Dial is an accessible way to track project progress,

analyze your team's productivity and give actionable feedback to help improve your team.

Download Space Dial now on Google Play and App Store